How To Keep A Good Reputation By Keeping Customer Records
Customer record keeping should be a concern for everyone in business. For those who own and operate establishments, it is imperative that you keep tabs on your customers and make sure they receive your services or products on time. Your customers are going to be with you for a long time, so you want to make sure you do business with them right? The only way to do this is to ensure that they feel like they’re being taken care of from the start to the end.
Customer service is absolutely crucial to any business, and they deserve it every time. It’s important to know what their needs are, and what they want. It’s also important to know who is in your store and what items they purchased. This allows you to create your next plan of action.
The most common form of customer record keeping is by utilizing loyalty cards. These cards contain all of the information about your customers, which include name, address, email address, phone number, birth date, birthday, favorite brands, favorite foods, and even family medical history. They can be given as prizes, or given out at special occasions, such as birthday parties or sales events.
Customer loyalty cards are great because they give a lot of useful information about your customers. A customer would not have to use the phone to call customer service in order to get help with anything. Also, if the customer doesn’t want to receive a card, they don’t have to. They can still request to be contacted by phone, but they won’t have to worry about giving out the information to the wrong person.
Another form of customer record keeping, which can be very beneficial to both the business and its customers is e-mail. You can offer a free e-mail address where your customers can go to when they need to submit an order. This can be used for general order support, if needed, or something more specific, such as placing an online order for a gift for a customer. You can use this list of customer names and addresses to send out emails to customers when a certain action, such as adding a customer to their loyalty card, or a particular product, is ready to be purchased.
There are many different forms of records that can be kept for your customers. Most people may not think about this, but you should keep a separate set of records for each person. Make sure to distinguish between male and female customers, children and adults, as well as college students and the elderly. In order to do this, you should have separate employees or managers who all have their own records. Each set of records will then belong to a different employee.
It’s also a good idea to keep a good amount of paperwork related to orders in a separate place. This way, if someone is having a problem with their order, you’ll have proof of it. The reason for this is so that you have a record of it, and it doesn’t turn into a long drawn out argument. If the problem is more serious, the bank will help them out, rather than taking the company to court.
Customer record keeping is a must for any business, and if you don’t own or operate an establishment, it’s time to start. You should take the time to understand your customer base and figure out what types of customer service you need to provide to them. Then you should figure out the type of information you will need to have. This information should include their name, email address, phone number, their birth date, as well as their loyalty card numbers, or any other information they have given you that may have interest.